Woodford Reserve Pioneers the Bourbon Movement in South Africa
In partnership with international Old Fashioned Week, Woodford Reserve is pioneering the bourbon movement in South Africa with the annual Woodford Bourbon Trail campaign in search of the best Old Fashioned cocktail in Cape Town and Johannesburg.
The Woodford Old Fashioned
With the expert assistance of Master Brand Mixologists Marson Strydom and Ntando Ngema, the Woodford Bourbon Trail has recruited the best bartenders in the country to showcase their talents through the creation of first-class Woodford Old Fashioned cocktails – with a twist.
Launched on the 5th of November 2018, 17 of Cape Town and Johannesburg’s finest bars competed for the title. As part of the competition, a judging panel tasted and rated the cocktails according to an international base Score Weighting System.
Each Old Fashioned cocktail was crafted using Woodford Reserve bourbon, brown sugar, bitters, and orange zest with a twist suited to the style of each bartender. The winning bars in Cape Town and Johannesburg will go head-to-head in a national Bourbon Brawl finale taking place on 27 November 2018.
The participating bars in Johannesburg include Sin & Tax, Marble Restaurant, Mesh Club, Saint, The Landmark, Marabie Club and Hemmingways Bar. The participating bars in Cape Town include The Radisson Blu Hotel Waterfront, One & Only, Burger & Lobster, Cause & Effect, Orphanage Cocktail Emporium, Souk, HQ, SoCal, Sea Street Bar at The Radisson Blu Triangle House, and Harringtons Cocktail Lounge.
Each Old Fashioned with a twist will be available at the participating bars throughout November to give members of the public an opportunity to try these cocktails for themselves.
Try Woodford Reserve
For more information on Woodford Reserve, visit their official website here or follow the competition on Instagram: #WoodfordBourbonTrail on Instagram | @woodfordreserve @thereallygreatbrandcompany.
Written by Dean Horwitz
Article Date: November 2018
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